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Discount Types: Overview & Use Cases

DiscountWisp supports a wide range of Shopify-native discount types , enabling you to structure strategic and tailored campaigns across your store. These discount types cover both fixed and dynamic logic — meaning you can build everything from simple flash sales to complex B2B incentives without leaving the app.

This guide explains each supported discount type, its key configurations, and the ideal use cases to help you choose the best setup for your goals.

1. Fixed Percentage Discount​

Overview​

A Fixed Percentage Discount applies a set % reduction on the product’s original price — e.g., “15% off”.

Key Configurations​

  • Discount % value
  • Optional Cap : e.g., 15% off, capped at $50 per order
  • Eligible Tiers : Assign it to specific customer tiers
  • Product/Collection Targeting : Apply to selected SKUs

Best Use Cases​

  • Storewide sales (e.g., “Festival Season – Flat 20% Off Everything”)
  • Tiered access (e.g., “VIPs get 25% off selected collections”)
  • Limited-time campaigns (e.g., “24-hour flash sale”)
  • Loyalty rewards (e.g., “Returning customers get 10% off”)

2. Fixed Amount Off Discount (Flat Amount Off)​

Overview​

A Fixed Amount Off Discount in DiscountWisp applies a flat monetary deduction to the original product price — e.g., “Get $10 off”.

Example:​

Original Product Price: $100

Fixed Amount Off: $10

Final Selling Price: $90

Key Configurations​

  • Discount Value: Set a fixed amount to deduct (e.g., $5, $10, $20)
  • Targeted Products/Collections: Apply the discount to specific items
  • Eligible Customer Tiers: Restrict access to selected customer groups
  • Campaign Duration: Set start and end dates for when the offer is active

Best Use Cases​

  • Clearance Sales : “Flat $15 off on last season’s stock”
  • Loyalty Offers : “Returning customers get $20 off their next order”
  • Tier-Specific Promotions : “Gold Members get $50 off selected SKUs”
  • Order Value Boosting : Combine fixed discounts with cart-level incentives

This type is particularly effective for:

  • Creating psychologically appealing price drops (e.g., “Was $99, now $79”)
  • Campaigns where exact control over discount impact is desired
  • Avoiding price override complexity, especially for tax or compliance-sensitive merchants

3. Minimum Order Quantity (MOQ) Discount​

Overview​

MOQ discounts apply only when the buyer purchases at least a minimum number of items — great for driving up average order volume.

Example:​

“Buy 25+ units, get 10% off”

Key Configurations​

  • Grace Quantity (the minimum order size)
  • Discount Type : Fixed amount off or fixed percentage off
  • Discount Value
  • Product/Collection targeting
  • Customer Tier eligibility

Best Use Cases​

  • Wholesale programs (e.g., “MOQ 50 units for wholesale pricing”)
  • Incentivizing larger cart sizes
  • Reducing shipping frequency for repeat buyers
  • Improving warehouse logistics (fewer, bigger orders)

4. Volume-Based Ladder Discounts​

Overview​

This is a tiered discount system where the more a customer buys, the better the discount they receive.

Example:​

  • 10 – 49 units → 5% off
  • 50 – 99 units → 10% off
  • 100+ units → 15% off

Key Configurations​

  • Discount Type : Percentage or fixed amount off
  • Volume Ranges : Define quantity thresholds and matching discounts
  • Applies per product or across products
  • Eligible tiers and product sets

Best Use Cases​

  • Scaling discounts for bulk buyers
  • Encouraging upsells during checkout
  • Driving higher AOV (Average Order Value)
  • B2B or distributor sales models
  • Promotions with dynamic upselling logic

5. Combining Discount Rules within Campaigns​

DiscountWisp allows you to combine different discount rules inside a single campaign. For example:

  • Create a campaign that offers:
    • A 10% discount on Collection A for all customers
    • A volume-based ladder discount on Product X for resellers
    • Fixed price clearance on older inventory for everyone

All of this can be configured in a single campaign, with clearly defined:

  • Start & end dates
  • Eligible customer tiers
  • Product targeting

6. Real Use Case Examples​

Example 1: Wholesale Campaign for Distributors

  • Fixed Amount Off: $8 per unit on bulk SKUs
  • MOQ: Must purchase at least 50 units
  • Target Tier: “Distributor Tier”
  • Campaign Duration: Ongoing

Example 2: Halloween Flash Sale

  • Fixed Percentage: 20% off on all festive collections
  • Volume Ladder: Extra 5% if buying over 10 units
  • Target: All customers
  • Duration: 3 days only

Example 3: Loyalty-Based Upsell

  • Fixed Percentage: 10% for VIP Customers
  • Fixed Amount Off: $5 for select accessories
  • Duration: Monthly recurring campaign
  • Tier Targeting: “VIP” and “Repeat Buyers”

Summary​

Discount TypeBest For
Fixed Percentage (%) OffGeneral promos, loyalty, flash sales
Fixed Amount OffWholesale, clearance, flat pricing tiers
MOQ DiscountBulk incentives, order minimum enforcement
Volume LadderAOV growth, scalable incentives

With DiscountWisp, these discount types are not just isolated tools — they're building blocks for campaigns you can combine, schedule, and automate for maximum impact.