This Shopify Enterprise article lays out a comprehensive guide to preparing for Black Friday and Cyber Monday. It covers everything from building customer anticipation ahead of time, optimizing site performance for increased load, leveraging VIP customer segments, automating discount logic, and maximizing average order value (AOV) during peak weekend sales. A must-read for merchants looking to harness festival momentum without eroding margin.
Festival Sales & Campaign Strategy — Recommended Reads
To help you get the most out of DiscountWisp during high-traffic festival and seasonal sales, here are several excellent articles with ideas, tips, and proven strategies. Click through to dive deep into each topic.
Black Friday Ecommerce: 20 Ideas, Tips and Strategies to Increase Holiday Sales in 202
Black Friday Ecommerce: 20 Ideas, Tips and Strategies to Increase Holiday Sales in 2025
Read ArticleWhat Is a Flash Sale? How to Run One and Examples (2025)
What Is a Flash Sale? How to Run One and Examples (2025)
Read ArticleFlash sales are short, high-intensity discount events. This piece explains what makes them effective (urgency, limited duration, carefully chosen products), key pitfalls to avoid (stock issues, margin erosion), and best practices such as selecting products, communicating clearly, and preparation across inventory and shipping. Use this to plan flash sales using DiscountWisp’s campaign scheduling, MOQ/volume ladder rules, and tier targeting features.
How to Create a Holiday Ecommerce Strategy in 2025
How to Create a Holiday Ecommerce Strategy in 2025
Read ArticleIdeal for merchants who want to plan ahead. It walks through reviewing past LTV & order data, setting up a holiday calendar, ensuring inventory & fulfillment processes are sound, and building targeted campaigns that align with crucial retail dates.
Holiday Marketing Automation: 10 Campaigns to Boost Sales
Holiday Marketing Automation: 10 Campaigns to Boost Sales
Read ArticleThis article emphasizes automation, workflows, and using customer segmentation to manage holiday season campaigns effectively. It shows how automating communications, merchandising low-stock items, and rewarding top customers can scale your promotions without overburdening your operations.
Seasonal Marketing Calendar 2025: Key Retail Dates & Tips
Seasonal Marketing Calendar 2025: Key Retail Dates & Tips
Read ArticleEvery store should map out event dates ahead of time. This guide offers a free template for planning, plus suggestions on quarterly campaign themes, when to schedule campaigns, and which holidays or events tend to drive major sales.
How to Use These Insights with DiscountWisp?
Combine ideas from these articles with DiscountWisp’s features: schedule campaigns ahead, use customer tiers, combine discount types (fixed, percentage, ladder, MOQ) for layered effects.
Use the “Discount Types” and “Tips & Best Practices” sections of the docs to map these ideas into concrete campaign plans.
Test smaller campaigns first, measure what works (AOV, conversion rate, margin), then scale up for major festival periods.